It's no secret that Rihanna's Fenty Beauty line has made a huge splash since it debuted four months ago. But now, a new report by Fizziology has some interesting numbers to support Ri-Ri's beauty takeover.
According to the report, Fenty is more buzzed about on social media than Kylie Jenner's Kylie Cosmetics. It's significant news given that Ri-Ris line only launched four months ago, while Kylie's was launched two years ago.
Much the buzz has surrounded the racial dynamics the line. When Fenty launched, it was with 40 different shades foundation for women all skin tones. That was huge in market that has woefully underserved women with melanin, who obviously come in various shades. Add that to the fact that the Kardashian/Jenner clan is constantly under fire for appropriating black culture and engaging in clueless, if not fensive behavior where race is concerned, and it's not surprising that Rihanna's line has been like a breath fresh air for black women in particular.
“Fenty had four times the amount buzz Kylie Cosmetics, and 57 percent the conversation around Kylie Cosmetics was negative,” Jen Hadley, co-creator and co-president Fizziology, told The Post. “It appears that Fenty damaged the Kylie Cosmetics brand.”
Still, don't cry any rivers for Kylie. Her line made $420 million with in the first 18 months its launch, so she isn't exactly missing any coins. As for Ri-Ri, the buzz around her new line goes beyond financial gain, as she's made a social impact as well.
“Rihanna/Fenty did a brilliant job fering products aimed at women color and also embracing that from a marketing standpoint,” said Jonathan Feeney, household and personal care analyst for Consumer Edge Research.
Check out SZA modeling Fenty below.