DJ Premier and A$AP Ferg kicks it old-school style in their new visual for “Our Streets.”
Directed by Tyler Lee, the video features Premo on the turntables while Fergenstein spit his braggadocious rhymes. The throwback-themed clip is more a tribute to the ‘90s with the dynamic duo rocking durags, Fila suits and adidas kicks. In several scenes we see Premier and Ferg rocking out in a vintage red-colored BMW. There's even a breakdancer and a pop-locker dancing in the streets.
"'The ‘Our Streets’ video is a perfect embodiment NYC hip-hop, representing the authenticity that Payday Records is all about," said Payday A&R Adrian Nunez about the video's concept ( Mass Appeal). “‘Our Streets’ helped the label pick up right where they left f, and take things further with connecting two generations together on the record. It’s been incredible to work with, in my book, the greatest rap producer all time, DJ Premier, and a new legend in A$AP Ferg. Their chemistry is great on wax and the video makes that even clearer.”
Overall, DJ Premier and A$AP Ferg's video is for the culture and we are not mad at that. Check out the clip above and if you love the song, you can cop it on iTunes.